New Branding: Developing Digital Brand Identities
Learn to create a distinctive digital-first brand identity through practical design work using modern tools like Figma.
Led by Alessandro Monaco
Alessandro is an experienced Art Director and Designer who specializes in digital brand identity development. He brings modern design thinking and practical Figma expertise to help you create compelling digital-first brand identities.
Secure booking directly with University of Westminster
What You'll Learn
Analyze branding strategies
Apply brand theory
Conduct visual research
Design brand identity components
Create professional brand guidelines
Use Figma for design work
Course Features
Mix of presentations and practical design tasks
Digital certificate upon completion
Professional brand guidelines creation
Modern digital branding skills
Who This Course Serves
Entrepreneurs and start-up founders
Creative professionals
Beginners with no prior design experience
Anyone interested in digital branding tools
Tools & Technologies
Figma
Industry-standard design tool for creating professional brand identities and guidelines.
Design Theory
Learn fundamental design principles that make brands memorable and effective.
Brand Strategy
Connect visual design with business strategy for maximum brand impact.
2-Day Course Structure
Day 1: Foundation & Research
- • Brand theory and strategy fundamentals
- • Visual research techniques
- • Getting started with Figma
- • Brand analysis exercises
- • Beginning your brand identity
Day 2: Design & Guidelines
- • Creating brand identity components
- • Advanced Figma techniques
- • Professional brand guidelines
- • Digital brand applications
- • Final presentations and feedback
Frequently Asked Questions
Do I need design experience to take this course?
No! This course welcomes beginners with no prior design experience. Alessandro Monaco's teaching approach makes professional branding techniques accessible to everyone, from entrepreneurs to creative professionals.
What software will I learn to use?
You'll primarily work with Figma, a modern, web-based design tool that's industry-standard for digital brand identity work. Figma is free to use and works on any computer with a web browser.
Will I create a complete brand identity during the course?
Yes! You'll work on developing brand identity components throughout the 2 days, including logos, color palettes, typography, and brand guidelines. You'll leave with practical deliverables.
Is this course suitable for existing businesses?
Absolutely! Whether you're launching a new brand or refreshing an existing one, the digital-first approach taught in this course is perfect for modern businesses across all industries.
What will I receive upon completion?
You'll receive a digital certificate of completion from the University of Westminster, plus the brand identity work you create during the course and professional brand guidelines templates.
Ready to Create Professional Brand Identities?
Join Alessandro Monaco's hands-on course and master digital branding with modern design tools.